Creative Direction / Writer
Creative Direction / Writer
FIND, WIN, KEEP, AND GROW — WITH SALESFORCE
How do you explain what the world's #1 CRM does for a small business in terms that a small business might understand? Working from scratch, the team I co-lead with Gregg Foster (Creative Director) built a messaging strategy that both highlighted what each of our product suites could help you do, as well as understand how they were connected to each other and your business.
With the "Find, Win, Keep, and Grow" messaging strategy, we wrote a new sales playbook, built out a new website experience, designed a distinct event presence, and created a customer story program lead by "Growth Experts."
Gregg Foster worked out the look and strategic framework with me. A big nod also goes to Katrina Leach for her design skills.
The Product Marketing team included Nelson Huang, Tricia Gelman, Jamie Domenici, Kelly Thacker and Shezana Manji.
Echo Engineering: Finding More Customers. She saw big returns on her first email marketing campaign without a big staff of marketers.
PENDO: Winning More Customers. A clean, clear process to his sales team ensured predictable and sustainable company growth.
PREM GRP: Keeping More Customers. Making sure every tenant in an apartment complex is well taken care of starts with a customer service tool that works for everyone, whatever time it is.
Pley: Growing the Business. Solving problems every day is easier if you start with a platform you can be confident can handle whatever may come tomorrow.
Find, Win, Keep, Grow at Dreamforce
Working with IRON Creative, Tricia Gellman (Product Marketer for SMB), Tyler Warrender (AD), and GPJ Events, I lead a team to create a compelling event space at Dreamforce.
8 Game-Changing Small Businesses
We printed a showcase of eight companies using Salesforce to find, win, and keep more customers — and grow faster. Lindsey Selden at IRON was the AD.