Creative Direction / Writer
Creative Direction / Writer
Before IBM launched the e-commerce campaign, we built these ads for the Intel/SAP company Pandesic. It was an early stab at explaining what the web would do for business — or not do if you didn’t have the right partner.
Salesforce was still years away from being born.
Larry Yannes art directed.
reality 1/4 | The set won a bronze Effie, driving all kinds of business for this business software solution launched at the beginning of the e-commerce revolution in 1998.
takeoff 2/4 | The set won a bronze Effie, driving all kinds of business for this business software solution launched at the beginning of the e-commerce revolution in 1998.
inventory 4/4 | The set won a bronze Effie, driving all kinds of business for this business software solution launched at the beginning of the e-commerce revolution in 1998.
e-files 4/4 | The set won a bronze Effie, driving all kinds of business for this business software solution launched at the beginning of the e-commerce revolution in 1998.