Malachy Walsh
Creative Direction / Writer

Active Insurance In Action

The stories of cyber incidents changed the what was possible to do in the cyber insurance category, bringing real voices to a world where anonymity is paramount.

 Active Insurance In Action

Cyber threats are unlike any other risk insurance takes on. Driven by bad-actors and fueled by ever-evolving tech vulnerabilities, small businesses without resources are prime targets for attacks. As a leader in “Active Insurance” which brings insurance and security together to spot, prevent, and respond to cyber incidents, Coalition had been seeking ways to bring to life their success stories.

Inspired by the NYTimes “Blank on Blank” series, this approach added new muscle to Coalition’s customer story motion, recasting case studies, finding a new way to bring our “active” branding to life, and helping people better understand how we can help them.

Great thanks in particular to Erik Brown (Head of Brand) and Dylan Steele (CMO) for the support.

Role: Executive Creative Direction/Story Editor
Motion Design Director: Cas Fornalski
Producer: Micaela Fouhy
Animation and Motion Partners: Ivan Miguel (Bounty Hunter); WolfDen (Clawback, Evil Empire)
Music and Sound Design: Shane Watson
Customer Marketer: Sarah Miknis
Active Insurance In Action Book: Greg Anderson(lead); Ashley Slate (ACD and Design)