Creative Direction / Writer
Creative Direction / Writer
NOT THE SAME OLD BORING YOGURT
When White Wave Foods moved into the yogurt category the women who made up the target audience had one thing to say about this dish: "I might eat it because it's healthy, but man, am I bored." This campaign introduced combinations of flavors that the yogurt world had never seen before.
Three ads highlighted the flowers from the unique packaging. Three ads highlighted the fruit combinations that made it all amazing.
Gregg Foster was the art director.
Rachel's Website
JMX NY was the creative and production partner on the website.