Malachy Walsh
Creative Direction / Writer
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Groundbreakers

“Groundbreakers” not only reimagined the way construction could happen, but who participated in it, how companies thought about roles, standards, and approach to work and life. I worked with the team to give the term more meaning and built out a new genre of storytelling that added depth to Procore’s overall brand story.

 Groundbreakers

The people who innovate within their companies, roles, careers, and lives don’t just build new skylines, they build new horizons for us all. At Procore, they’re called “Groundbreakers.” A term that predates my time there, I worked with the team to create a program that celebrated them through spotlights, blogs, keynotes and more. Their stories proved the authenticity of Procore’s vision and mission.

Role: Executive Creative Direction
Creative Director: Karen Owens
Film Director(s): Michael McSpadden/Mike Carroll
Writers: Erica Konieczny (profile films), Kyle Seibel (anthem films), Jeff Wing (blog and written stories)
Editor (all films): Jess Carey
Customer Marketer: Ann Davis