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Creative Direction / Writer
Creative Direction / Writer
When Toyota introduced the Camry Hybrid, the Northern California Dealer's association thought it was perfect for people who people want a hybrid, but hate the Prius. But how do you advertise it without turning off hardcore Camry drivers who didn't consider a hybrid a car worth driving? Talk to both worlds about the best of both worlds.
Dave Popino was the art director for this outdoor campaign.
Engine
Hippie
Crunchy
Green