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Creative Direction / Writer
Creative Direction / Writer
How do you explain what the world's #1 CRM does for a small business in terms that a small business might understand? Working from scratch, the team I lead from the creative side built a messaging strategy that both highlighted what each of our product suites could help you do, as well as understand how they were connected to each other and your business.
With the "Find, Win, Keep, and Grow" messaging strategy, we wrote a new sales playbook, built out a new website experience, designed a distinct event presence, and created a customer story program lead by "Growth Experts."
It was cross functional, cross product, and cross solutions. No easy feat at Salesforce.
Find, Win, Keep, Grow at Dreamforce
Working with IRON Creative, Tricia Gellman (Product Marketer for SMB), Tyler Warrender (AD), and GPJ Events, I lead a team to create a compelling event space at Dreamforce.
8 Game-Changing Small Businesses
We printed an book for Dreamforce to showcase eight companies using Salesforce to find, win, and keep more customers — and grow faster. It was also an ebook which was used in to help close Sales deals and drive interest. Lindsey Selden at IRON was the AD.